Making it okay to eat alone (aka hon-bap) is a hot topic in Korea these days. But Koreans have been eating alone for most of ancient history.

 
 

Kurly, the next-day grocery delivery app, brings back historical Korean single-person tables (aka dok-sangs) to stand for the freedom of eating alone.

 

 

People only have one mouth because you shouldn’t talk when you eat.

The day is saved by hon-bap.

 
 
 

Even food thieves become food police when you eat with picky eaters. 

(a “food thief” is slang for tasty food)

The day is saved by hon-bap.

 
 
 

As waitlists grow, appetites shrink.

The day is saved by hon-bap.

 

Click the arrow for the English translation.


 

신혼부부를 위한 집들이 선물

House warming gift for newlyweds

For thousands of years, Korean married couples ate at their individual dok-sangs for the sake of respecting their freedom.

To challenge the biggest symbol of togetherness, Kurly gives out dok-sangs to newlyweds.

Box Side Copy

All hail the dok-sang

The day is saved by hon-bap

HOT NOODLES? COLD NOODLES?

marketkurly We all like different things, and that’s okay. Let’s eat alone together.

Kurly prepared 20 sets of dok-sangs as gifts for newly weds with different taste.


 

꿀맛 독상

Sweet little dok-sang

 

보리밭은 꿀벌들에게 보릿고개를 주니 꿀 독상을 설치해 주었습니다.

Barley fields make bees starve. So we set up tiny dok-sangs serving honey for tired bees.

사람들이 쉬어가는 정자옆에 꿀벌들이 쉬어가는 정자를 설치해 주었습니다.

The tiny rest areas for bees accompany rest areas for people.